Google Puts Brand Logos Into Maps

The idea, Google says, is to help users find familiar brands and help businesses promote themselves. “By helping users identify popular businesses, we’re making it easier to browse the map and navigate the real world.” It’s available in the US on desktop browsers from today, with mobile phones following soon.
I love having more detailed branding as long as it doesn’t intrude the search process. But I imagine Maps will eventually have space for customizable AdSense subscriptions within the maps themselves. (Do they already?)